Subscription Agreement.

This Subscription Agreement (“Agreement”) is entered into by and between you (“Subscriber” or “you”) and Conversionate LLC, a Wyoming limited liability company (“Conversionate,” “we,” “us,” or “our”), and governs your purchase, renewal, and use of any subscription product or service offered by Conversionate (each, a “Subscription Product”). By purchasing a Subscription Product, you agree to be bound by this Agreement, by our Terms & Conditions, by our Acceptable Use Policy, and by our Privacy Policy (collectively, the “Documents”).

If any provision of this Agreement conflicts with the Terms & Conditions, this Agreement controls with respect to the Subscription Products. For any matter not addressed in this Agreement, the Terms & Conditions apply by default.

For clarity, the Google Maps Fixer one-time-fee service is governed by the Terms & Conditions and is not a Subscription Product covered by this Agreement.

Business use only. The Subscription Products are sold only to businesses for business use. By purchasing a Subscription Product, you represent and warrant that you are acting in the course of your trade, business, craft, or profession and not as a consumer, and that you are purchasing the Subscription Product for your business. Consumer-protection rights and remedies that depend on you being a consumer therefore do not apply to this Agreement. If you are not purchasing for a business, you are not eligible to subscribe.

Conversionate currently offers three subscription tiers. The features of each tier are described on the applicable checkout page at the time of purchase; where prices are displayed in a particular currency at checkout, the checkout price controls. As of the “Last updated” date, the tiers are:

(a) “Get Found”, priced at $147 per month (or €127 per month where EUR pricing is shown at checkout): Google Business Profile rebuild and optimization; local directory listings; one search-visibility report per month; and a complete website rebuild. Under this tier the website directs visitors to the Subscriber’s existing third-party booking system. That connection consists of linking to the Subscriber’s booking pages; Conversionate is not responsible for the operation, availability, pricing, or changes of any third-party booking platform the Subscriber uses. This tier includes one one-hour fine-tuning call, during which the deliverables are adjusted to the Subscriber’s business before go-live; because no platform access is involved, no technical-onboarding or training call is included.

(b) “Get Booked”, priced at $197 per month (or €177 per month): everything in Get Found, plus a branded booking page, Conversionate’s booking platform configured for the Subscriber’s business, and email appointment reminders. This tier includes the one-hour fine-tuning call plus one combined thirty-minute setup and training call for the booking platform.

(c) “Get Regulars”, priced at $297 per month (or €247 per month): everything in Get Booked, plus appointment reminders by messaging (WhatsApp for EUR-billed Subscribers; SMS, including missed-call text-back, for USD-billed Subscribers; channel availability depends on the Subscriber’s region and applicable messaging regulations); automated re-engagement sequences for past clients; and automated review and referral sequences with their dedicated website pages. This tier includes the one-hour fine-tuning call, a one-hour technical onboarding call, and a one-hour training call. Features labeled “coming soon” on the checkout page are not included deliverables and are governed by Section 10 (Beta and experimental features) when released.

Each tier is billed monthly with no separate set-up fee. Where the checkout flow states that billing starts at go-live, no subscription fee is charged at signup: a payment method is collected and verified, and the first monthly fee is charged on the day the Subscriber’s system is made live (or at the end of the maximum setup window stated at checkout, whichever comes first). Each subsequent billing period renews from that first charge.

A domain name for the Subscriber’s website is not included in any tier; the Subscriber registers and pays for their own domain.

Usage costs. The subscription fee covers the build, the software, and support. The small per-use costs of running the messaging systems are billed separately at cost: sending emails, sending SMS text messages, and the monthly rental of the phone number used for calls and texts. These rates are set by the telecom and email carriers and vary by country; for a typical small business they amount to a few dollars or euros per month. Where the Service otherwise incurs out-of-pocket costs payable by you to a third party (for example, advertising spend billed by an advertising platform, or per-token charges billed by an underlying AI provider where applicable), those amounts are likewise your responsibility and are not included in the subscription fee unless expressly stated otherwise on the applicable order form or checkout page.

We may, in our sole discretion, add new subscription products, plans, or tiers; modify the features included in any plan; repackage existing plans; introduce promotional or add-on pricing; or suspend or discontinue any plan at any time. Where a modification materially reduces functionality available to a paying Subscriber during a paid billing period, the Subscriber’s sole remedy is to cancel the Subscription Product, in which case the cancellation will take effect at the end of the current billing period, with no prorated refund except where required by mandatory law.

Fees. Fees for each Subscription Product are set out on the applicable order form, checkout page, or pricing page in effect at the time of purchase, and are payable in advance for the entire billing period. All fees are non-refundable except as expressly provided in this Agreement or required by mandatory law.

Card on file and first charge. When you subscribe, you provide a payment method that we securely store on file. Your first payment is taken on the day your Subscription Product goes live, and your monthly billing period starts on that day. If we ever offer promotional pricing, the promotion will automatically convert to a paid subscription at the regularly published rate at the end of the promotional period, as stated at the time of sign-up.

Billing cycle. Subscription Products are billed monthly and renew automatically. After the first charge at go-live, fees are charged at the start of each new monthly billing period using the payment method on file.

Payment failure. If a charge fails, we may re-attempt the charge, downgrade your access to a limited or read-only state, suspend the Subscription Product, or terminate the Subscription Product. You remain responsible for the unpaid fees, plus interest at the lesser of 1.5% per month or the maximum lawful rate, and for our reasonable costs of collection (including reasonable attorneys’ fees).

Fee adjustments. We may adjust subscription fees from time to time. We will give you reasonable advance notice (at least 30 days’ email notice) before any fee increase takes effect. You may cancel before the new fee takes effect, at no penalty, and you will not be charged the new fee. If you continue using the Subscription Product after the new fee takes effect, that constitutes acceptance of the new fee.

Taxes. Fees are exclusive of all applicable taxes, duties, levies, and similar government charges, all of which are your responsibility (excluding taxes imposed on our net income). Where we are required to collect any such taxes, we may add the applicable amount to your invoice. Because the Subscription Products are sold to business customers, where the reverse-charge mechanism or similar local rule applies (for example, on sales to a business in the European Union or the United Kingdom), no value-added tax (VAT) or goods-and-services tax (GST) is added to your fee and you are responsible for self-accounting for any such tax in your own jurisdiction. You agree to provide your business name and, where applicable, your VAT or tax identification number so we can issue a correct invoice.

You expressly acknowledge and agree that your Subscription Product will automatically renew at the end of each billing period for a successive period of the same length, at the then-current renewal rate, charged to the payment method on file, until you cancel.

You can cancel anytime to stop future renewals, in accordance with Section 5. You keep access through the end of your current paid month, and you are not charged again. We are not obligated to issue prorated refunds for partial billing periods, except where required by mandatory law.

Cancellation. You can cancel your Subscription Product anytime through your account settings or by emailing support@conversionate.com, to stop future renewals. You keep access through the end of your current paid month, and you are not charged again. No prorated refunds will be issued for any unused portion of the billing cycle, except where required by mandatory law.

Downgrade. You may downgrade to a lower-tier Subscription Product at any time via your account settings or by contacting support. The downgrade takes effect at the end of the then-current billing cycle; no prorated refunds will be issued.

What happens when your subscription ends. The Subscription Products are an ongoing, hosted service. When your subscription ends, whether you cancel or we terminate it, your access to the recurring and hosted parts of the Service ends and they may be taken offline, including your Conversionate-hosted website, the booking system, automated messages and reminders, and any review or referral pages we host for you. One-time work we applied to assets you already own and control is not reversed and remains in place, for example improvements to your Google Business Profile, your local directory listings, and any social posts already published to your own accounts. Your domain name, registered in your name, remains yours, and you may request an export of your customer data before your subscription ends or within 30 days after it ends. Except as set out in this paragraph, Conversionate is not obligated to retain, host, transfer, or hand over the Conversionate-built website files, platform configuration, or other recurring deliverables after your subscription ends.

Conversionate may, from time to time, introduce additional subscription products, tiers, add-on packages, set-up services, promotional pricing, or other commercial options. The terms of any such offering (including any prorated upgrade credit, downgrade rules, minimum-commitment period for tier switches, or non-prorated set-up fees) will be described in the applicable order form, pricing page, or checkout flow at the time of purchase and, once accepted by you, will be incorporated into this Agreement with respect to your account. To the extent any such terms conflict with this Section 6, the terms in the order form, pricing page, or checkout flow control for the offering you purchased.

Nothing in this Agreement obligates Conversionate to offer any particular plan, tier, feature, price, or promotional arrangement, or to keep any offered plan or price in place beyond the current billing period for which you have paid.

We may suspend, restrict, or terminate your access to any Subscription Product, in whole or in part, with or without notice and with or without cause, in our sole discretion, including without limitation if: (a) you breach this Agreement, the Terms & Conditions, the Acceptable Use Policy, or any other applicable Document; (b) you fail to pay any fee when due; (c) we are required to do so by law, regulation, or order; (d) we reasonably believe your use poses a security, legal, or operational risk to us, our other users, or any third party; or (e) we discontinue the Subscription Product or any portion of it.

On termination by us for cause, you remain liable for all fees that would have accrued through the end of the then-current billing period.

If we terminate your Subscription Product without cause, or we discontinue the Subscription Product or a material part of it, and the termination is not due to your breach or non-payment, we will refund the unused, prepaid portion of your then-current billing period on a pro-rata basis. This pro-rata refund is your sole remedy in that case.

Support channels. Depending on the Subscription Product and the features included in your plan, support may be provided through email and video calls. Some plans, add-ons, or promotional offerings may exclude or limit direct customer support; the scope of support for your plan is set out on the applicable order form, pricing page, or checkout flow.

Included services. Tiers that include support cover guidance, troubleshooting, and updates to systems Conversionate has set up for you. Customer-success calls are included at no additional charge up to the following maximum frequency: one call within one (1) week of onboarding; a second call within one (1) month of the previous call; a third call within two (2) months of that previous call; and thereafter one (1) call per calendar quarter. Fewer calls may be scheduled if the Subscriber does not require them. Additional customer-success or strategy calls requested beyond this cadence will be quoted and billed separately. This limitation does not apply to calls required to resolve technical issues covered under support; technical-support calls remain fully included.

Maintenance versus new work. Support covers keeping the systems, workflows, automations, pages, and configurations that Conversionate built and set up for you working as intended. This includes diagnosing and fixing problems, and adjusting or reworking an existing system so that it performs the job it was set up to do, even where that requires substantially changing something Conversionate previously built (for example, reworking a workflow Conversionate set up that is not producing the intended result for your clients). Support does not include building systems, workflows, automations, features, services, or content that were not part of your original setup, or materially changing the scope of what was agreed. This includes, without limitation: adding new services, packages, or offerings; introducing a new workflow, automation, or process that was not previously set up; or replacing an existing process with a materially different one. The fact that a request concerns a system Conversionate built does not by itself make it support; the test is whether the request keeps an existing system working as intended (support) or adds to, or materially changes, what was set up (new work). Conversionate will provide a separate written quote for any new work and will begin it only after you approve that quote. Where it is unclear which category a request falls into, Conversionate will tell you before any billable work starts.

Exclusions. Unless otherwise expressly agreed in writing, support does not include: custom software development, non-standard integrations, third-party training, content creation, advertising creative production, on-site visits, or responsibility for external factors affecting performance (including outages or policy changes by third-party platforms, internet outages, or your configuration changes). Conversionate may, at its option, offer such services as separately quoted professional services.

Service availability. Conversionate uses commercially reasonable efforts to make the Subscription Products available but does not warrant uninterrupted or error-free operation. Conversionate may take the Subscription Products offline for scheduled maintenance and for emergency maintenance, at any time and without notice.

For Subscription Products that include AI or advertising-related support:

AI tools. Conversionate may assist with configuring and refining AI-based features. AI Output is generated by third-party large-language models and other machine-learning systems. No representation, warranty, covenant, or guarantee is made regarding any outcome from any AI feature, including (without limitation) accuracy, fitness for any purpose, performance, or the legality, safety, or appropriateness of any AI Output. You are solely responsible for reviewing, validating, and approving any AI Output before it is published, transmitted, or applied to any system.

Advertising services. For tiers that include advertising support, Conversionate may provide guidance, campaign optimization, and maintenance of the AI Agent. Conversionate makes no guarantees, promises, or representations regarding any specific outcome from any advertising activity, including (without limitation) any specific impression, click, lead, call, conversion, return on ad spend, or revenue. Actual advertising spend is charged directly by the relevant platform (for example, Google Ads, Meta Ads, TikTok Ads), and you are solely responsible for that spend, for any taxes on that spend, and for compliance with the relevant platform’s policies.

Conversionate may, from time to time, make available certain features labeled as “beta,” “preview,” “experimental,” or similar (“Beta Features”). Beta Features are provided “as is” and “as available” without any service-level commitment and may change, be repriced, or be withdrawn at any time without notice. To the maximum extent permitted by applicable law, Conversionate’s total liability arising out of any Beta Feature is zero.

The Subscription Products are licensed, not sold. Your subscription grants you a non-exclusive, non-transferable, revocable license to use the Subscription Product and its included features while your account is active and in good standing, in accordance with the Terms & Conditions. Data ownership, processing, and confidentiality are governed by the Terms & Conditions and the Privacy Policy. Customer Personal Information is governed by Section 12 of the Privacy Policy. Where Conversionate processes personal data about your own customers and website visitors on your behalf, it acts as your processor under the Data Processing Addendum in Section 16.

All disclaimers, limitations of liability, indemnification obligations, and waivers set out in the Terms & Conditions apply with equal force to this Agreement and to your use of any Subscription Product. Without limiting the foregoing, Conversionate makes no guarantees of specific business outcomes, sales, leads, conversions, or ROI in connection with any Subscription Product, including any Subscription Product that includes AI or advertising features.

We may revise this Agreement at any time by posting an updated version on our website. If we make a material change, we will update the “Last updated” date at the top and, where required by law, provide additional notice. Continued use of your Subscription Product after the effective date constitutes acceptance of the revised Agreement. If you do not accept a modification, your sole remedy is to cancel the Subscription Product in accordance with Section 5.

In the event of a conflict between this Agreement and any other Document, the following order of precedence controls (highest to lowest): (a) a signed written order form or statement of work referencing this Agreement; (b) this Agreement; (c) the Terms & Conditions; (d) the Acceptable Use Policy; (e) the Privacy Policy.

Your business is yours to run and to keep lawful. You are solely responsible for the legality of your own business and everything connected to it, including your services, your prices, your promotional claims and offers, and all of the content, images, and information on your website and in your booking, review, and messaging systems. Conversionate builds and hosts what you ask us to present about your business, and you are responsible for making sure that what you ask us to publish is accurate, truthful, and lawful, including any disclaimers, license numbers, or substantiation your claims require.

Your customers are your responsibility. You are solely responsible for your relationship with your own customers and for every obligation you owe them, including bookings, appointments, pricing, payments, refunds, cancellations, complaints, and any consumer-protection duties that apply to your dealings with them. Conversionate provides the tools that help you serve your customers, but the underlying goods and services, and the promises you make about them, are yours.

Licenses and regulation of your trade. You are solely responsible for holding and keeping current every license, permit, registration, insurance, and professional qualification your trade requires, and for meeting the health, safety, advertising, tax, and other regulatory requirements that apply to your business and your industry.

We are a tool and a service, not your adviser. Conversionate provides the website build, hosting, and the other features in your plan as a tool and a service. Conversionate is not your lawyer, accountant, tax adviser, or compliance adviser, and nothing we provide, generate, or suggest is legal, tax, or regulatory advice. You are responsible for obtaining your own professional advice about your business and its compliance obligations.

Data roles. For the personal data of your own website visitors, prospects, and customers that is collected or processed through the systems we build and host for you, you are the data controller and Conversionate is your data processor. How Conversionate processes that data on your behalf is governed by the Data Processing Addendum in Section 16.

We are not obligated to monitor, review, or verify the legality of your business, your content, or your dealings with your customers, and we do not do so. Where we reasonably believe content or activity is unlawful or breaches our Acceptable Use Policy, we may remove the content or suspend the Service as described in that policy and in the Terms & Conditions, but we are not required to, and any such action does not make Conversionate responsible for your business or content. This Section does not limit the indemnification you give under the Terms & Conditions.

This Data Processing Addendum (“DPA”) forms part of this Agreement and applies whenever Conversionate processes personal data on your behalf in order to provide the Subscription Products. It is intended to meet the requirements of Article 28 of the EU General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”) and, where it applies, of the UK GDPR. Terms such as “controller,” “processor,” “personal data,” “processing,” “data subject,” “sub-processor,” and “supervisory authority” have the meanings given to them in the GDPR. This DPA is written to work for controllers and data subjects located anywhere in the European Economic Area or the United Kingdom, and is not specific to any single country.

Agreed in writing, electronically. By accepting this Agreement, including through the consent checkbox presented at checkout, you and Conversionate enter into this DPA in writing and in electronic form, as permitted by Article 28(9) of the GDPR. A separate signature is not required. We will countersign a copy on written request.

Priority. If there is any conflict between this DPA and the rest of this Agreement or the other Documents about the processing of personal data on your behalf, this DPA controls for that subject.

1. Roles of the parties. For personal data processed through the systems Conversionate builds and hosts for you, you (the Subscriber) are the controller and Conversionate is the processor. Where you act as a processor for another controller, Conversionate acts as a sub-processor, and this DPA applies to that arrangement accordingly.

2. Details of the processing. The subject-matter, duration, nature and purpose of the processing, the types of personal data, and the categories of data subjects are as follows:

• Subject-matter. Conversionate’s provision of the Subscription Products (the website build and hosting, the booking system, appointment reminders and messaging, re-engagement, review, and referral features, and the AI chat assistant) to you.
• Duration. For as long as your subscription is active, followed by the return-or-deletion period described in paragraph 3(g) below.
• Nature and purpose. Hosting, storing, and displaying your website, operating your booking, appointment-reminder, re-engagement, review, and referral features, running an AI chat assistant that answers questions from the people who visit your site, and providing related support, security, and backup, in each case only to provide the Subscription Products to you.
• Types of personal data. Identification and contact details (such as name, email address, and phone number), booking and appointment details, the content of messages a data subject sends through your site or chat, and technical data (such as IP address, device and browser information, cookie identifiers, and pages viewed). You agree not to send special categories of personal data (Article 9 GDPR) or the personal data of children through the Services except where a feature is designed for it and you have a valid lawful basis.
• Categories of data subjects. Your website visitors, your prospective and existing customers, and your contacts, meaning the people who interact with the site and systems Conversionate builds and hosts for you.

3. Conversionate’s obligations as processor. In respect of personal data it processes on your behalf, Conversionate will:

• (a) Documented instructions. Process the personal data only on your documented instructions, including with regard to transfers of personal data to a third country or international organization, unless required to do otherwise by EU, Member-State, or UK law, in which case Conversionate will inform you of that legal requirement before processing, unless the law prohibits it on important grounds of public interest. Your instructions are set out in this DPA, the Agreement, and your ordinary configuration and use of the Services. Conversionate will inform you if, in its opinion, an instruction infringes the GDPR or other data-protection law, though it is not obliged to give you legal advice.
• (b) Confidentiality. Ensure that the persons authorized to process the personal data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality, and limit access to those who need it to provide the Services.
• (c) Security. Implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, as required by Article 32 GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing as well as the risk to data subjects. These measures include, as appropriate, encryption of personal data in transit and at rest, access controls on a least-privilege basis, network segmentation, secure credential storage, logging and monitoring, regular backups, and periodic review of the measures. A current summary of the measures is available on request, and further detail is in Section 13 of our Privacy Policy.
• (d) Sub-processors. Engage sub-processors only under the conditions in paragraph 4 below.
• (e) Data-subject requests. Taking into account the nature of the processing, assist you by appropriate technical and organizational measures, insofar as this is possible, in fulfilling your obligation to respond to requests from data subjects exercising their rights under Chapter III of the GDPR (including access, rectification, erasure, restriction, portability, and objection). If a data subject sends such a request directly to Conversionate about data we process for you, we will refer them to you and will not respond substantively except to confirm that you are the controller.
• (f) Assistance with Articles 32 to 36. Taking into account the nature of processing and the information available to Conversionate, assist you in ensuring compliance with your obligations under Articles 32 to 36 GDPR, namely security of processing, notification of a personal-data breach to the supervisory authority, communication of a breach to data subjects, data-protection impact assessments, and prior consultation. In particular, Conversionate will notify you without undue delay after becoming aware of a personal-data breach affecting personal data it processes on your behalf, and will provide the information reasonably available to it to help you meet your own breach-notification obligations.
• (g) Return or deletion. At your choice, delete or return to you all the personal data it processes on your behalf after the end of the provision of the Services, and delete existing copies, unless EU, Member-State, or UK law requires the data to be stored. If you do not give a different instruction within 30 days after termination, Conversionate may delete the personal data. This paragraph works together with the data-export window in Section 5 of this Agreement.
• (h) Information and audits. Make available to you all information necessary to demonstrate compliance with the obligations in Article 28 GDPR, and allow for and contribute to audits, including inspections, conducted by you or an auditor you mandate. To protect the security and confidentiality of Conversionate’s systems and of its other customers, such audits take place on reasonable prior written notice, no more than once in any twelve-month period (unless a supervisory authority requires more, or a breach reasonably justifies it), during normal business hours, and subject to confidentiality. Conversionate may satisfy an audit request by providing existing reports, certifications, or summaries of its measures and by answering reasonable written questionnaires.

4. Sub-processors. You give Conversionate general written authorization to engage sub-processors to help provide the Services. The current sub-processors are:

• OpenAI hosts the large-language model that powers the AI chat assistant on client sites.
• Vercel hosts and serves the client websites and the application.
• Cloudflare stores and serves client website files and assets (object storage and edge delivery).
• Upstash provides rate-limiting and abuse protection, which processes visitor IP addresses.
• Neon provides the database that holds client account and onboarding data.
• Stripe processes client subscription payments.
• GoHighLevel provides the client’s booking and CRM sub-account.
• Sentry provides error monitoring.

All of the sub-processors listed above are established in the United States. Because your personal data may be transferred to them, the international-transfer safeguards in paragraph 5 below apply to each of them.

This list may change as the Services evolve. Conversionate keeps it current and will give you at least 30 days’ notice, by email or by updating this Agreement, before adding or replacing a sub-processor that processes your personal data. If you have a reasonable objection on data-protection grounds, tell us within that period and we will work in good faith to address it. If we cannot resolve your objection, you may terminate the affected Subscription Product as your sole remedy. Conversionate imposes on each sub-processor data-protection obligations that are no less protective than those in this DPA, and Conversionate remains fully liable to you for each sub-processor’s performance of those obligations.

5. International transfers. Where personal data processed under this DPA is transferred outside the European Economic Area (or, for UK data, outside the United Kingdom), including to a hosting or artificial-intelligence provider located in the United States, that transfer is made under a valid transfer mechanism under Chapter V of the GDPR. Depending on the provider, this means an adequacy decision of the European Commission, the provider’s certification under the EU-US Data Privacy Framework (and its UK extension), or the European Commission’s Standard Contractual Clauses (together with the UK International Data Transfer Addendum where relevant), in each case with any supplementary measures required. Conversionate will maintain such a mechanism for the transfers it makes to provide the Services.

6. Processing only to provide the Service. Conversionate processes the personal data covered by this DPA only to provide the Subscription Products to you, and does not use that data for its own purposes. If Conversionate ever determines, in breach of the GDPR, the purposes and means of processing personal data it holds on your behalf, Conversionate will be considered a controller in respect of that processing under Article 28(10) GDPR and will be responsible accordingly.

Data-protection contact. Conversionate is established in the United States and, at the date of this Agreement, has not appointed a dedicated data-protection officer. Data-protection questions, instructions, and requests under this DPA should be sent to hello@conversionate.com (subject line “Data Protection Request”). Where Conversionate is required to designate a representative in the European Union or the United Kingdom under Article 27 GDPR, the representative’s details will be provided to you and published on the Conversionate website.

For questions about this Agreement or about your Subscription Product, contact:

Conversionate LLC
State of Wyoming, USA
Email: hello@conversionate.com

By subscribing to any Subscription Product, you acknowledge that you have read, understood, and agree to be bound by this Agreement and by the referenced Terms & Conditions, Acceptable Use Policy, and Privacy Policy.